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| Welcome Note to the Owner of KPK from MD, ANPL |
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| Dear Owner of KPK, |
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We take pride in congratulating you in taking a decision to open a KPK in the
village territory chosen by you. We take this opportunity to welcome you in
this network where the entire focus is to enable the farmer of this country. In
this network, KPK is the physical infrastructure created at the grass root
level to help this enablement. Thus you being the owner of KPK, have got a
major responsibility to see that benefits of such enablement actually gets
passed on to the farmer.
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KPK at the village level has many roles to play. It is a village office, also it is
a distribution center of products being consumed by farmers, also it is a
knowledge dissemination center and not the least it is a co-ordination point of
our organization at the village level. While, these roles will emerge with
time, we expect that in the first six months of its start-up, the KPK is fully
functional and is able to meet it's obligations towards the member of KPK’s.
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Like teachings are not free, similarly enablement is also not free. However idea
is not to strip the farmer on account of this but to make him member of KPK and
agroecommerce.com with a nominal annual subscription of Rs. 250/-. With this
membership, he is enabled with his shop on the Internet whereby what he buys and
what he sells is known to the world and accordingly sellers and buyers can approach
him for necessary transactions. While a farmer is not able to use computers on his
own in the very first go, he needs to be helped by the KPK owner so that slowly he
is able to capture the technology. Further, a farmer is empowered to share his
problems and get solutions of the same through the specialists of agriculture.
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Thus, you are not only an owner but also a manager, trainer, distributor and
an agent through which farmer are going to get all benefits of KPK. Accordingly,
while you will start with all the roles with yourself, slowly a team is to be
developed at KPK where people will assume various responsibilities. However,
it is our recommendation that in case you are not equipped to handle all the
work yourself, you should at least hire one agrigraduate to shoulder your
responsibilities.
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Further, you need to be very focused in capturing the territory you have decided to capture. In our model,
we have defined a territory as a cluster of 100 villages and each KPK will service farmers of five villages and thus in a territory 20 KPK’s gets opened. You must realize that your company cannot provide services unless all the KPK’s in a territory work as a team and are functional with complete harmony. And thus we set up a management structure for KPK’s which starts minimum at District Level. Sustainability of each KPK is an essential component of our business model and so is sustainability of all other network partners. Accordingly we follow a revenue share model and you are requested to go through the revenue model very thoroughly.
Finally KPK is your own center and all investments in the center are your own and the assets will remain your property for all the time to come. Company now or in future will not have any claim on the assets of the KPK. Please bear in mind that no revenue comes without investment and thus you must go through the specifications of KPK very thoroughly.
I once again wish you a very successful journey with our company and you are extended part of our family.
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| Yours sincerely, |
| For Agroecommerce Network Pvt. Ltd. |
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| Ajai Kumar Agarwal |
| (Managing Director) |
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